• Two-Hour Cold-Calling Training Session
• Learn Masterful Cold-Calling & Sales Pipeline-Building Techniques
• Become an Expert at Gaining Access to Target Buyers

About The Event

The Must-React Webinar is a 2-hour training event that equips sales and marketing professionals with vital cold calling skills and pipeline-building skills.

The Must-React System is a proven introductory messaging system. It is powerful for gaining access to target-buyers. It adheres to a strict, well-developed set of principles that are transferable to any industry or business climate. It provides vital direction for cold-calling, tele-prospecting, and business development efforts by eliminating value-proposition and product-benefit language, which is irrelevant at the introductory-messaging stage. The Must-React System teaches its students to adopt a language of persuasion, as well as to appeal to target buyers by presenting 3rd party, analyst research that is relevant to their professional mandates. When applied properly, the research-briefing presentations displace traditional, first-time sales calls. They create a platform for deep qualification and quick deal advancement. The Must-React System offers specific guidance for introductory presentation skills at all levels.

Program Content

• Introduction to the Principles of The Must-React System
• Replacing Sales Solicitation Language with a Language of Persuasion
• Structured Role-Playing
• Introduction to Research-Briefing Presentations
• Extensive Q&A

General Session Price
$199.95 per attendee

Customized Session Price

Does your sales team have 5 or more members? Contact Melissa Jones at 800.654.7887 about configuring a customized session for your team.

Who Should Attend?

• Sales Professionals who are tasked with building sales pipelines & finding new business opportunities
• Sales Managers who oversee sellers that are tasked with building sales pipelines
• Executive Sales Management chartered with sales pipeline-building responsibilities
• Marketing professionals chartered with establishing corporate messaging and facilitating demand generation