ArticlesInterview with Insurance Agent
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"The Must-React SystemSM has reconfigured my entire approach to selling!" James Serpes James Serpes attended a Must-React Seminar. He was highly impacted by the principles of The Must-React SystemSM. Q: How has The Must-React SystemSM impacted your selling environment? A: It has modernized my cold-calling. I have learned to leverage the principles of The System and gain much better access to my target buyers. I now have meetings regularly and consistently with buyers that I could never reach prior to attending the seminar. Q: What is unique about The Must-React SystemSM? How does it differ from what you were doing before? A: The System clearly delineates the stages of sales cycles. During the introductory stage, The System taught me that its all about persuasion, and nothing about product. This was huge for me to grasp. When I restructured my pitch according to some of the key principles, my effectiveness increased substantially. Q: What precise improvements have you experienced? A: By utilizing The Must-React System, I now achieve 15 meetings per week with net-new prospects per month. This level of activity was unheard of at Travelers, prior to the introduction of The Must-React System. Q: Specifically, what components of The Must-React SystemSM have impacted you and your team the most? A: The Must-React System is an end-to-end methodology for prospecting. The principles of The System are powerful for gaining access to taret-buyers. By rigorously following The System's principles, I built a sales pipeline full of net-new opportunities that converted to profitable revenue, and greater compensation for me. Q: What was the training like? How was it presented? A: I attended a one-day Seminar. I was so impressed, that I convinced my management to enlist Blaire Group to conduct an in-house, corporate seminar at Travelers. The corporate seminar deploys three (3) key components: Large group training, small group training, and one-on-one training. There is a lot of structured role playing. Each sales professional must demonstrate competence prior to getting certified. Q: Do you recommend The Must-React SystemSM? A: Yes, and without hesitation. Its effectiveness had a tremendous impact on my results, and ultimately my W-2 earnings.
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