"The Must-React SystemSM has reconfigured my entire approach to selling!"
Larry Jenkins
Corporate Sales Representative
Larry Jenkins attended a Must-React Seminar. He was powerfully touched by the principles of The Must-React SystemSM, and he has remained in contact with Blaire Group staff since we met.
Q: How has The Must-React SystemSM impacted your selling environment?
A: It has revolutionized my selling methodology. I have learned to leverage the principles of The System and gain access to my senior executive targets. I now have meetings regularly and consistently with buyers that I could never reach prior to attending the seminar.
Q: What is unique about The Must-React SystemSM? How does it differ from what you were doing before?
A: One of the principles of The System is to "enter the no product zone." I learned that during the introductory stage of the sales cycle that my dialog should not be centered upon product, but rather it should be focused entirely upon persuading the target to meet with me. The System taught me to deliver analyst-briefings instead of sales calls. This on-going activity is powerful for creating a strong pipeline of net-new prospects that leads to revenue.
Q: What precise improvements have you experienced?
A: By utilizing The Must-React SystemSM, I now achieve 20 meetings with net-new prospects per month. This level of activity was unheard of at Verizon, prior to the introduction of The Must-React SystemSM.
Q: Specifically, what components of The Must-React SystemSM have impacted you and your team the most?
A: The Must-React SystemSM is an end-to-end methodology for prospecting. The principles of The System are powerful for gaining access to senior executives at large organizations. By rigorously following The System's principles, I built a sales pipeline full of net-new opportunities that converted to profitable revenue, and greater compensation for me.
Q: What was the training like? How was it presented?
A: I attended a one-day Seminar. I was so impressed, that I convinced my management to enlist Blaire Group to conduct an in-house, corporate seminar at Verizon. The corporate seminar deploys three (3) key components: Large group training, small group training, and one-on-one training. There is a lot of structured role playing. Each sales professional must demonstrate competence prior to getting certified.
Q: Do you recommend The Must-React SystemSM?
A: Yes, and without hesitation. Its effectiveness had a tremendous impact on my results, and ultimately my W-2 earnings.
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