Chairman / Publisher
Kraig Kleeman, Chairman / Publisher
KRAIG KLEEMAN is an accomplished author and speaker. Kleeman’s first book entitled "The Must-React System: A Users Guide to Cold-Calling" was published in 2008. He is currently writing his second book entitled "The Must-React System: Optimizing Selling Performance to Drive Revenue". Kleeman is a frequent speaker at sales conferences, executive retreats, and motivational events and was a recent guest panelist with President George W. Bush at The World Leaders Forum.
KRAIG KLEEMAN is founder and originator of The Must-React Institute. He has overseen more than 1 million cold-call presentations, as well as more than 1 million customer service & support calls in his career. He is Chairman / Publisher of Blaire Group, and originator of The Must-React System. A proven methodology for cold-calling and sales pipeline development, The Must-React System produces significant and measurable results. Under Kleeman’s direction, Blaire Group analysts have directly observed, measured, and documented more than 25,000 cold-call presentations. The results of the study are remarkable and are available when scheduling an introductory meeting with the Blaire Group team.
KRAIG KLEEMAN has overseen numerous offshore, call-center selection projects. His deep expertise into call-center practices, analytics, delivery mechanisms led to Blaire Group's Call-Center Advisory and Referral Services practice. Kleeman is the originator of Blaire Group's weighted, quantitative call-center scorecard methodology which is the centerpiece of Blaire Group's call-center evaluation & selection practice.
KRAIG KLEEMAN was the founder and CEO of Express Direct. Under his leadership, Kleeman led the company from $0 to $20 million in sales in less than four years. The company's twenty (20) FTE sales professionals adopted The Must-React System as a rigorous discipline, which proved to be the catalyst for the explosive growth of the company's digital pre-press solutions group. Kleeman and his board of directors sold the business to a west coast based technology firm.