The Must React System Our History




Methodology

The Must-React System is  the world's leading selling methodology.   It is comprised of a set of timeless principles centered on persuasion, and applied to the professional selling.   The basic tenets of The Must-React System are outlined in the book entitled  "The Must-React System", authored by Blaire Group founder and CEO, Mr. Kraig kleeman.  Our company is named after Mr. Kleeman's daughter, Blaire Kleeman. 

Chronology

Mr. Kleeman began his sales career in the information-technology sector. After winning awards for top sales performance regularly and consistently, he founded Express Direct. Under his leadership as Founder and CEO, Kleeman grew its digital pre-press and imaging, call-center business from $0 to $20 million in sales in less than four years. The growth of Express Direct was directly related to the practical application of The Must-React System executed by its professional sales organization. After the successful sale of Express Direct to a west coast technology firm, Mr. Kleeman was retained by various corporations for assistance with sales pipeline expansion and call-center management & selection consulting. Blaire Group's services offerings and research methodologies are the direct result of Mr. Kleeman's industry experience with hands-on operations, as well as providing 3rd party consulting assistance.  Under Kleeman's leadership, Blaire Group has observed and / or trained thousands of professional sellers. 


End-to-End Selling


The Must-React System is an end-to-end methodology that boosts pipelines and makes a significant contribution to incremental revenue. It is a proven, powerful methodology that incorporates scructured activity, masterful technique, systems for accountability, and systems for appropriate tracking. It is deployed via our consulting engagement model and produces significant and immediately verifiable results.  It is also delivered via our comprehensive, E-Learing Platform entitled The Must-React Institute.   For more information about The Must-React Institute, click here.